Business Titles Milady Thompson/Delmar Learning

 

Search by ISBN, Title, or Subject

BUSINESS TITLES
Page 1

101 Salon Promotions
ISBN: 1562533584
Author: Oppenheim
Media Type: Softcover
Pages: 237
Copyright:
© 1999 Edition:1st Edition
Price: 52.95

Description:
Description:
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes: -How to attract new clients with promotions relating to seasons, holidays, and special events -How to retain clients through referral discounts and clubs linked with services -How to develop and implement buyer incentive programs designed to increase retail product sales -How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients
Features:
* How to attract new clients with promotions relating to the seasons, holidays, and special events
* How to retain clients through referral discounts and clubs linked with services
* How to sell more retail through incentive programs that keep them coming back to you for their products
* How to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients.

8 Tape Set With Binder
ISBN: 1562534319
Author: Jones
Media Type: Audio Tape
Pages:
Copyright:
© 1995 Edition:
Price: 106.95

Description:
Description:
1 - Unbelievable Customer Service This incredible cassette features Sam Brocato, Rick Goldberg, Eve Prang, Norm Freed, Wayne Grund & Winn Claybaugh, who will share with you the principles needed to attract and retain a happy and profitable clientele. 2 - Trevor Sorbie & Geno Stampora Trevor Sorbie will share with you the inspiration and motivation that has kept him at the top for over three decades. Geno Stampora's exciting and humorous presentation is titled "Words That Turn Dreams to Reality" 3 - Irvine Rusk & Kitty Victor Irvine Rusk believes that "Hairdressing is a confidence game. Knowledge gives you that confidence". Kitty Victor's inspiring program is titled ESP - Exceptional Salon Professional. 4 - Sam Brocato & Wayne Grund Sam Brocato brilliantly discusses, with interviewer Vivienne Mackinder, both the creative and business side of the beauty industry. Wayne Grund speaks of the gold-mine available to everyone, and gives you solid tools to discover your gold mine! 5 -Arnold Zegarelli & Michael Cole Arnold Zegarelli's 30 minute presentation has enough powerful business-building ideas to fill up a hundred staff meetings. Michael Cole's secrets of the rich will help you keep what you make! 6 - Jeanne Braa & Dr. Lew Losoncy "Success is yours when you love your art, take pride in succeeding in business, and practice being happy." Jeanne Braa, Artistic Director for Paul Mitchell. Dr. Lew Losoncy teaches you how to master success with people...your clients, your team mates and yourself. 7 - Sell, Sell, Sell This incredible tape on Selling is a very how to, step-by-step, this-is-exactly-what-you-do-starting-tomorrow presentation featuring Ginger Boyle, Eric Fisher, Dennis Gebhart, Wayne Grund, Scott Missad & David Raccuglia! 8 - Have Meetings Or DIE! Show us a salon where there's a shortage of profits, team work and excitement, and we'll show you a salon that is not having enthusiastic staff meeting's. This popular issue will.

A Survival Guide For Cosmetologists Tips From The Trenches
ISBN: 1401815456
Author: Levine/Gelb
Media Type: Softcover
Pages: 276
Copyright:
© 2003 Edition:1st Edition
Price: 14.95

Description:
Description:
At last, the most important guide a cosmetologist could own! Produced in cooperation with the National Cosmetology Association, this guide is chock full of simple tips, reflections and quotes: for those just starting out or seasoned professionals. For cosmetology students and recent graduates, advice has been gathered from experienced leaders in the field to ensure they stay in the industry and succeed. For professionals suffering from burn-out or who simply want to rediscover the joy that lead them to their work in the first place, this guide will help keep them on track and passionate about their work.
Features:
* Focuses on Seven Guiding Principles that help cosmetologists define awareness, simplify and organize their lives.
* Benefit from the shared experiences and know-how of other cosmetologists
* Take advantage of hundreds of practical tips designed to help you take control of time, energy, attitude, and resources
* Take advantage of hundreds of practical tips designed to help you take control of time, energy, attitude, and resources.

Adding It Up Math In Your Cosmetology Career
ISBN: 1562530623
Author: Dunlap
Media Type: Softcover
Pages: 224
Copyright:
© 1992 Edition:1st Edition
Price: 52.95

Description:
Description:
This easy-to-follow, clearly written book presents all the necessary mathematical skills needed to be a competent cosmetologist or manager. The logical format begins with basic math skills, applies them to cosmetology, then advances to specific topics such as measurement, time management, and business and personal finance. A perfect tool for students with little or no background in math.
Features:
* Hands-on approach with many problems and exercises to ensure that each concept is taught
* Provides a perforated answer key to all problems and exercises for invaluable reinforcement.

Attracting The Future A Guide For Schools And Salons To Recruit Future Salon Professionals
ISBN: 1562538543
Author: Paul Mitchell-The School
Media Type: Softcover
Pages:
Copyright:
© 2002 Edition:
Price: 52.95

Description:
Description:
Attracting the Future outlines a plan that was formulated to engage everyone at the school in attracting new students and making their transition into the school as smooth and successful as possible. To that end, the guide addresses tasks such as compiling a school profile that are often overlooked, and it suggests that schools involve salons in the recruitment and admission process.
Features:
* Provides step-by-step method for effectively recruiting new students and transitioning them from admissions to enrollment
* Summary Action Checklist to use throughout process
* Sample forms and recruitment material included.

Business Fundamentals For Salon And Spa Professionals
ISBN: 1428304142
Author: Salon Training International
Media Type: CD-ROM Video
Pages:
Copyright:
© 2007 Edition:1st Edition
Price: 299.95

Description:
Description:
This 12-week program is designed to teach students the key business skills they will need to be successful Salon and Spa Professionals. During the program, students learn systems that top professionals are using to attract clientele, increase sales, and grow their personal income. Each student receives the Money Mastery CD's, which include the 3 key principles of the program. Students listen and learn on their own time and can re-listen to specific tracks when needed to master the programs skills. This course prepares them for immediate success and will increase their chances for employment upon graduation. Each teacher who is teaching this curriculum completes a two-day training program to learn the course materials in depth and to qualify to teach the program. They receive a Course Management Guide, which includes scripts, student coursework and a teacher's CD including a complete PowerPoint presentation and forms that will be needed to present the program.

Features:
Knowing Your Numbers! Finding Your Clients Needs and Making Powerful Recommendations! How to Retail Successfully! Growing Your Daily Sales! Attracting Your Ideal Clients! Marketing & Promotions! Creating a "WOW" Customer Experience! Connecting and Communicating with Your Clients! Managing Your Finances! Creating Your Personal Roadmap! Balancing It All: Work, Home, Family.


Estheticians Guide To Business Management
ISBN: 1562531271
Author: Gambino, Henry
Media Type: Softcover
Pages: 320
Copyright:
© 1994 Edition:1st Edition
Price: 61.95

Description:
Description:
Discover the secrets behind running a successful skin and body salon with this easy-to-use guide! It offers everything form formulating business plans and developing marketing strategies, to deciphering the laws governing salons.
Features:
* How to create a business plan to organize day-to-day operations
* Esthetics services including facials, massages, wraps, waxing, cosmetics and nail services, and how to market them effectively
* An overview of financial management, staffing patterns and more
* Recommended equipment, including computers best suited for salon management
* Sanitation and safety measures ensuring proper adherence to sanitation and safety codes.

Get Organized
ISBN: 1401889131
Author: Ron Fry
Media Type: Paperbound
Pages:
Copyright:
© 2005 Edition:3rd Edition
Price: 10.95

Description:
Description:
Teaches the reader how to create their "ideal study environment" by using simple time management tips to develop to-do lists, daily schedules, monthly calendars, and project boards. Now updated to include electronic and online planning tools, Fry also shows how to make the reader's study time as efficient as possible.


Benefits:
o Provides a detailed organizational plan that balances school, work, family, and social obligations
o Offers time management strategies that help the reader prioritize, avoid "time trap" activities, and anticipate opportunities
o Includes forms and planning sheets and detailed tips for: taking advantage of free/down time, creating a Project Board, and taking quick, effective notes
.


In The Bag Selling In The Salon
ISBN: 1562532367
Author: Phillips
Media Type: Softcover
Pages: 288
Copyright:
© 1995 Edition:1st Edition
Price: 57.95

Description:
Description:
An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue. Features: -How to set the stage for selling and build a sale without feeling pushy -Everything you need to know for developing your selling skills -How to build your business through promotions and advertising and building the foundations for personal success
Features:
* How to set the stage for selling and build a sale without feeling pushy
* Everything you need to know for developing your selling skills
* How to build your business through promotions and advertising and building the foundations for personal success.

Keep Em Coming Back Salonovations Guide To Salon Promotion And Client Retention
ISBN: 1562531824
Author: Hoffman,Lee
Media Type: Softcover
Pages: 161
Copyright:
© 1995 Edition:1st Edition
Price: 43.95

Description:
Description:
Learn how to make your new clients happy during their first visit and keep them happy every time they return! This book includes tips for securing and enhancing a favorable client-stylist relationship and providing those extras that contribute to the concept of value-added service. Just some of what you will learn includes: -The secret formula for getting clients to return -How to master the skill of creating loyal clients -How to determine what your salon image is and what it can be -How to anticipate your clients' expectations and address them -How to conduct client surveys and market your salon -How to use the thirty promotional programs provided, to help your salon image, your budget, and your staffing allowances
Features:
* The secret formula for getting clients to return
* How to master the skill of creating loyal client
* How to determine what your salon image is and what it can be
* How to anticipate your clients' expectations and address them
* How to conduct client surveys and market your salon
* How to use the thirty promotional programs provided, to help your salon image, your budget, and your staffing allowances.

Life Management Skills For Cosmetology Barber-Styling And Nail Technology
ISBN: 1562532529
Author: Lamb
Media Type: Softcover
Pages: 143
Copyright:
© 1996 Edition:1st Edition
Price: 18.95

Description:
Description:
With this self-help organizer your students will learn how to manage time; how to succeed in school; and develop goals in life. Included are tips on how to study and how to seek advice; money management and job searching skills; internships possibilities; motivational quotes to spark discussion and support teacher's efforts, and much more. It's a complete guide to help students graduate and prepare for the transition to the professional market.
Features:
* How to develop time management skills
* How to succeed in school - decreasing student drop-out rates
* How to develop important career and life goals.

Managing Your Business Miladys Guide To The Salon
ISBN: 1562530844
Author: Edgerton, Leslie
Media Type: Softcover
Pages: 212
Copyright:
© 1994 Edition:1st Edition
Price: 51.95

Description:
Description:
This book is designed to provide you with a blueprint for opening and running a successful salon. Without such a blueprint, it becomes exceedingly difficult to compete with those salons that are on the right track. "Managing Your Business" will also provide you with proven ways to succeed using time-tested methods of business that work over and over. Just some of what you will learn includes: -How to formulate a successful business plan and financing tips that allow you to run your salon at a profit -Management and motivation techniques for hiring, training and maximizing your personnel -Information on essential salon operations including bookkeeping, inventory, budgeting, pricing strategy, purchasing equipment and more
Features:
* How to formulate a successful business plan and financing tips that allow you to run your salon at a profit
* Management and motivational techniques for hiring, training and maximizing your personnel
* Information on essential salon operations including bookkeeping, inventory, budgeting, pricing strategy, purchasing equipment and more.

Managing Your Business Miladys Guide To The Salon Salonovations Audiotape
ISBN: 1562533053
Author: Leslie Edgerton
Media Type: Audio Tape
Pages:
Copyright:
© 1996 Edition:1st Edition
Price: 17.95

Description:
Description:
This approximately 90-minute audio tape features comprehensive coverage, from formulating a business plan and financing, to staffing and managing day-to-day operations. Also included are management and motivational techniques for hiring and training personnel; and coverage of essential salon operations.

Benefits:

complete coverage of essential salon operations including bookkeeping, inventory, budgeting, pricing strategy, and equipment purchases
time tested, proven practical methods for success including growth planning are clearly explained in a step-by-step format.


Marketing Massage How To Build Your Dream Practice
ISBN: 1562537466
Author: Monica Roseberry
Media Type: Paperbound
Pages: 252
Copyright:
© 2002 Edition:1st Edition
Price: 41.95

Description:
Description:
Marketing Massage is designed for massage and bodywork students enrolled in a professional certification program. It is also an excellent resource for students and practitioners interested in building their practices, as well as for massage and bodywork associations for training and member support.

Benefits:

Emphasizes low and no cost marketing methods that save the massage practitioner time and money
Offers valuable tips for the beginner and advanced massage practitioner alike, making material widely applicable
Identifies marketing methods specific to the massage industry, helping practitioners ease through the challenges of selling a highly personal service.


Miladys Salon Receptionists Handbook
ISBN: 1562530445
Author: Ventura
Media Type: Softcover
Pages:
Copyright:
© 1993 Edition:
Price: 39.95

Description:
Description:
This one-of-a-kind training manual will show students and professionals how to efficiently serve clients, staff and management. A "must have" resource, this manual covers everything a professional receptionist needs to know to succeed in a career, from procedures to techniques. Just some of what you will learn includes: -How to function as a more professional level and achieve a more satisfying position -How to run an appointment desk, greet clients, sell retail products and bookkeeping -How to establish positive relationships with management and staff
Features:
* How to function on a more professional level and achieve a more satisfying position
* How to run an appointment desk, greet clients, sell products and bookkeeping
* How to establish positive relationships with management and staff.

Miladys Successful Salon Management For Cosmetology Students Workbook
ISBN: 156253680X
Author: Tezak
Media Type: Softcover
Pages: 49
Copyright:
© 2002 Edition:5th Edition
Price: 42.95

Description:
Description:
Carefully designed to help students get the most of their textbook, the workbook consists of a series of questions and quizzes based on specific areas of study. It gives students special advantages when it comes time to review and study for exams as it emphasizes key points of information that are most likely to be asked during the exam..

Passion A Salon Professionals Handbook For Building A Successful Business
ISBN: 0965077780
Author: Susie Field Carder
Media Type: Softcover
Pages:
Copyright:
© 2005 Edition:1st Edition
Price: 19.95

Description:
Description:
Only 15 percent of your financial success as a Salon Professional is based on technical abilities. The remaining 85 percent is addressed in this dynamic book which will create profound changes and lasting results in your business and personal life. Written by Susie Fields Carder, CEO of Salon Training International, a former salon owner, and has received rave reviews from salon professionals nationwide. She is one of the most sought after business speakers in the salon industry and has delivered hundreds of trainings all over the world. Susie's focus is to support salon professionals in building successful companies by focusing them on systemizing their processes and being results driven.

Benefits:
o Increase clientele by 5-20 customers per month
o Increase sales up to 50 percent
o Enhance communication and listening skills
o Create Balance and accomplish your goals.


Professional By Choice Miladys Career Development Guide
ISBN: 1562531484
Author: Harper, V
Media Type: Softcover
Pages:
Copyright:
© 1994 Edition:
Price: 43.95

Description:
Description:
Focusing on career options and planning for cosmetology students, this comprehensive, in-depth overview of options is ideal for students on the verge of establishing their careers. Features: -How to plan for your career; interview skills, and useful advise on job performance and attitude -How to set your career goals and achieve them -How to write a resume and how to utilize it to your advantage
Features:
* How to plan for your career; interview skills, and useful advise on job performance and attitude
* How to set your career goals and achieve them
* How to write a resume and how to utilize it to your advantage.